![]() Have features to edit and use brand assets for new projects: teams can find files, update them for their use case, and immediately download and use the collateral (and all without roping in a designer). Have advanced file sharing methods and reporting features so you can share files with people inside and outside of your organization, and track all sharing - you can always see who has access to your content and make updates to share links. Have a fast and easy search feature that lets you search all of your files in one go, instead of rooting around folders or searching by file name, so you can find files in seconds. Have features to prevent duplicate files, expire old content, and keep files updated this way, your asset library is always neat and current, and you don’t have to bother with periodic clean-ups. Eliminating the need to have files spread across different drives. Support a wide variety of file types, including design files like templates, rich media like video recordings, 3D models, fonts, and other brand elements, so you can store all of your business collateral in one place. Instead, businesses that have a high volume of digital files should use digital asset management (DAM) software, like Brandfolder, to store and manage brand assets. To put it simply, these software solutions just don’t have all of the advanced functionality that most business users need to manage their digital files and other brand collateral efficiently. For example, cloud storage providers like Dropbox offer business plans (e.g., Dropbox Business) with more storage capacity and extra features to share files.Īnd although these upgrades might solve your problems temporarily, you’re bound to run into the same challenges later on down the line because the upgraded versions of these platforms still store and manage files in the same way as the free tools you just have more storage space and a few extra features in your tool belt. ![]() Once teams experience disorganization, clutter, poor version control (etc.) in these tools, the natural inclination is to upgrade to the more advanced versions of the software they’re already using. Most businesses start out managing files in free cloud storage solutions like Google Drive, Microsoft OneDrive, or Dropbox.
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